“People think of home staging as an impersonal, neutral process that helps a company sell a house. On the contrary, our goal with staging is to create beautiful and charismatic spaces in which people can actually imagine themselves living and existing,” explains Andrew Bowen, partner and head of staging at New York- and California-based studio ASH NYC. His team at ASH Staging, a division of the interiors and development firm, designs about 150 projects per year, each one imbued with a sense of soul. Such is the case particularly when working with historic homes, including a recent Spanish Colonial-style bungalow in the Outpost Estates neighborhood of Los Angeles, originally built in the 1920s.
The tonal living room features vintage items (the table lamp and tapestry pillow are from Chairish), as well as custom pieces by ASH NYC (the barrel-back chairs and sofa). Bowen tied the designs together with a black Christian Woo coffee table and a soothing Lawrence Calver painting.
The three-bedroom home doesn’t exactly adhere to one specific style because Bowen was keen on incorporating all of the eras, pieces, and looks that spoke to both him and his team. He explains: “For us, it’s really about creating a thoughtful, aspirational, and authentic experience no matter what the setting is. Plus, our team is quite diverse in both their own styles and upbringings, which helps us create that wonderful variety.” Although Bowen may not be known for designing true to any one particular period, he has a soft spot for Machine Age, Streamline Moderne, and anything created in the era of disco. It shows.
He owes his expertise to a long education in design, which started when he was 10 years old. “From an early age, I was a subscriber to Architectural Digest,” he says. “My mom really helped foster that by subscribing me to the magazine. To this day, she still manages my subscription,” Bowen says and chuckles. As a young adult, he received a more formal education at New York University, where he studied urban design and architecture. The city of New York itself has been a resource, too, offering inspiration across the urban fabric.
In a nook of the primary bedroom, Bowen opted for a vintage Hans Wegner Papa Bear chair and matching ottoman. The white tones of the furniture set pair nicely with the nearby curtains and rug, while at the same time contrasting with the dark lamp, end table, and dresser.
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